C A T R O N  L E E  H O L L A N D

catron lee holland

department of defense experience:

private sector experience:

Assistant Producer
87th Force Support Squadron 
Joint Base McGuire-Dix-Lakehurst

January 2016 - Present | New Jersey


Summer Concert Series 

Entertainment Specialist & Assistant to the Producer / Show Runner
 

The 87FSS Summer Concert Series is a series of five events that are free for our 40,000+ military members and families to give thanks and appreciation for all that they do. Our Joint Base McGuire-Dix-Lakehurst community consists of the former McGuire Air Force Base, Fort Dix Army Installation, and Lakehurst Navy Engineering Station. With these concerts, we were looking to better reach all demographics within our diverse community and touch on many different genres of music.


  • Responsible for reaching out to talent booking agencies across the country and negotiating contracts, logistics, pricing, production, hospitality requirements, and ultimately choosing the acts; while staying within our overall budget. ->

2016: Craig Morgan, Kansas, The Steppin Stones, Kool & the Gang, Reel Big Fish, & the Plain White T's

2017: Travis Tritt, Charlie Daniels Band, Marshall Tucker Band, Steppin Stones, Eddie Money, Taking Back Sunday, Reel Big Fish, & Less than Jake

  • Works alongside production managers, road managers, and tour managers; as well as, management and booking companies to ensure that all contracted terms are met in a timely manner.

  • Advertises events through all social media platforms and in charge of distributing print media.

  • Assists with pitching food/beverage vendors to cater the events and negotiating proposals, pricing, menus, and logistics before submitting choices to be vetted by a contracting officer. ->

2015: Simply Southern Cuisine (owned by previous NFL NY Giants star Rasheed Simmons), Food Trucks provided by iRun NJ, Famous Dave's BBQ, Joe's Crab Shack, & Philly PR Girl

2016: Mission BBQ, Famous Daves BBQ, iRun NJ, & Checkers

Responsibilities on event day: 
◦Timeline for the event and sharing it with the staff 
◦VIP hospitality requirements and set-up 
◦Communication between managers, tour managers, and production mangers 
◦Assists with supervision of all entertainment, food vendors, volunteers, and sponsors 
◦Use of a Canon EOS 7D camera for official event photos 
◦Frantically driving a golf cart full of water and supplies around in 98 degree weather

* All events have had a turn out between 2,000 - 4,000 people; meeting and exceeding our goal.

Marketing & Publicity

87th Force Support Squadron, Marketing 

Joint Base McGuire Dix Lakehurst

February 2015 – Present | New Jersey


*Social Media Director


The 87th Force Support Squadron (87FSS) is a key component in creating an exceptional quality of life on JB MDL through outstanding customer service, excellent programming, and just plain fun for the 40,000+ people who reside and work throughout the military mega-base that encompasses the former McGuire Air Force Base, Fort Dix Army Installation, and Lakehurst Navy Engineering Station.


  • Coffee currently runs through all veins.
  • Assists in determining marketing techniques and strategies to increase efficiency, enhance participation and increase financial income to FSS activities.
  • Plays a key role in sweating and panicking to achieve optimal awesomeness at special events and concerts with crowds ranging from 100 to 4,000. 
  • Spends hours every month making sure that all print marketing material is updated/delivered at/to all facilities. You know, the stuff people think just appears there by magic. (Head of Monthly Marketing Distribution: 11,500 tri-folds, 300+ 11x17s, 100+ 22x28s distributed between 120 official military offices and 50+ 87FSS facilities.)
  • Frequent use of computer based design applications to enhance online marketing and advertising.
  • Maintains a strategic marketing calendar of postings for Facebook, Twitter, Instagram, MyMC2 Phone Application, and SMS Texting Service… each month… for over 50 facilities and programs, as well as, the combined 2,000+ events they produce each year.
  • Conducts qualitative and quantitative market research, survey administration and on-site data collection using standard industry practice, computer software and/or instruments specifically developed for the use within FSS.
  • Edits press releases and event submissions before publication in print or digital media.
  • Attempts to use fancy cameras whilst claiming to be one of the ‘official photographers’ at special events.
  • Performs other related duties as assigned.


*Can supply stats of work and progress if needed.


*SMS Marketing System

Launched the base's first SMS Marketing System in October of 2015.

 

*Coined by the 87th Force Support Squadron Commander

June 2015

Presented by Commander Lt. Colonel Randolph of the 87th Force Support Squadron for recognition of special achievement.

 

*VIP/Hospitality Coordinator & Photographer

June 2015 Summer Concert Series

Marshall Tucker Band Concert

 

*VIP Hospitality Coordinator & Photographer

July 2015 Summer Concert Series

Kevin Bacon and The Bacon Brothers Band

 

*Supporting Staff at the 2016 Open House and Air Show

May 2016

Provided assistance in the Heritage Hangar for two days that was designated for non-profits and out-reach groups. Also acted as one of the official photographers. Over 400,000 people were in attendance each day over two days.

 

*Coined by the 87th Air Base Wing Commander

September 2016

Presented by Colonel Thaden of the 87th Air Base Wing for recognition of special achievement by the 87FSS Marketing team... for being awesome.

 

*Supporting Staff at the “Magnificent Seven” Screening

September 2016

Providing assistance during the “Magnificent Seven” screening with the USO and Sony Pictures. Assisted with green rooms for Chris Pratt, Haley Bennett, and Antoine Fuqua. Also acted as an usher and mediator during the Q & A.

Marketing/Advertising/PR Intern

18th Force Support Squadron, Marketing 

Kadena Air Force Base

May 2013 – November 2013 | Okinawa, Japan


  • Published advertisements in Venture Magazine, in which over 60,000 copies are distributed throughout the island.
  • Assisted with the editing process and page layouts for the magazine.
  • Created/designed new ad campaigns and slogans.
  • Wrote and recorded various radio commercials.
  • Aided in feature editing.
  • Created/designed posters and brochures for facilities and events.
  • Promoting restaurants, clubs, and other facilities.

Special Projects: Created a new campaign for the Air Force Club card (Save while you Play) and designed the ads, brochures, and posters. Ad for the Sea Side Café was accepted for the entire back page of Venture Magazine. Wrote and recorded radio commercials for Kadena’s Outdoor Recreation and the Route 66 café.

Social Media Coordinator

Philly PR Girl

May 2017 - August 1, 2017  | Greater Philadelphia Area


Specializing in social media, events, and public relations.


  • Pitched TV, radio, and print/online outlets for clients.
  • Gained insight on the power of press releases and media alerts.
  • Arranged and attended interviews, concerts, and events.
  • EPK (electronic press kit) creation.
  • Assisted in various editing processes.
  • Oversaw all social media clients’ content.
  • Comfortable working in Mail Chimp, Paperless Post, and Buffer.


Contributing Writer

Philly PR Girl

June 2015 - June 2016  | Greater Philadelphia Area


"Philly PR Girl is a full-time public relations firm for event planning, social media management, marketing, and promotions. Our company was built on the foundation of networking and relationship-building. Owner Kate Marlys has planned, facilitated and attended hundreds of networking events, resulting in a strong and dynamic network of contacts in digital, print, TV, and radio throughout the United States. With an emphasis on organic branding and powerful online communications, our team brings winning strategies, forward-thinking implementation, and endless energy to non-profits and businesses of all sizes on both a local and national scale." via www.phillyprgirl.com


  • Attends monthly meetings with other blog contributors, marketing coordinator, editor, and owner to work together in creating monthly blog schedules.
  • Works along side the team in brainstorming new topics of discussion for the blog.
  • Attends events as Philly PR Girl press staff and provides live social media coverage.
  • Offers input on stylistic web design.
  • Performs other related duties as assigned.

*For writing samples, click here.

Blogger & Artist

goldieeee

January 2011 - Present (3 years 6 months) • Okinawa, Japan


  • A website in which discusses fashion, beauty, music, art, and basically anything else that’s happening in the media.
  • Goldieeee.com has been featured on TrendyLegs.com as well as Blacktied.co.uk.
  • Has had artwork shown in various cafés in Okinawa, Japan.
  • Excels with mixed media.
  • Has a quirky eye and a unique style.
  • Responsible for all marketing, pr, social media, and web.

*To explore the goldieeee blog, click here.

Social Media Coordinator & Writer (Intern)

Philly PR Girl

April 2015 – September 2015 | Greater Philadelphia Area


  • Monitors, maintains and updates Philly PR Girl's Social Media clients' pages. (Facebook, Instagram, Twitter, Linkedin)
  • Completes monthly social media calendars to be reviewed and approved.
  • Researches events around Philadelphia that would be ideal for specific clients.
  • Creates monthly reports.
  • Looks over press releases on clients.
  • Assists the team at special events.
  • Contributes articles to the Philly PR Girl Blog.

*Clients included beauty & non-profits.


*VIP/Social Media Coordinator

Sons of Ben Movie Premier - June 2015


  • Responsible for VIP section before and during the premier as well as during the after party. The VIPs included the film makers/stars, Philadelphia Union Soccer players and affiliates, and VIP food sponsors.
  • Provided live social media for the Sons Of Ben's and Philly PR Girl's Twitter, Instagram, and Facebook pages.
  • Also aided in the set up and tear down of entire event; as well as any other assigned tasks.

Education:

Graham High School 

Class of 2009


University of Alaska 

2010-2011


University of Maryland University College - Asia

2011-2012


Rowan College at Burlington County

Current Student


* I also learn a lot on my own outside of a school setting...